On the front of our trucks, in our sales materials, on our website and even hanging on the wall of my office is a bright yellow star that reads – We Care More! On the surface “We Care More!” may sound like a catchy slogan, and I do have to admit that the star does look good on the front of trucks, but the reality is that these words are so much more than that. They represent the true essence of who we are as company and as individuals.
Lawn care is an industry that is far from a perfect science. There are so many varieties of turf, and weeds, and pests that are all directly effected by many different variables such as weather, soil type, amounts of moisture, and mixtures of sun and shade just to name a few. In fact, if you were to take all the different types of grasses, and multiple those by all the types of weeds, and pests and then multiple by all the changing weather conditions and then divide by the number of different products that it takes to provide a good looking lawn you would have an algebra problem that would make most of us remember why we didn’t like math in high school. The point is that when dealing with lawns there is a lot that can go wrong, even when everything is being done right – and we recognize that. That is why we took the “We Care More!” attitude and made it our guarantee.
Our “We Care More!” Guarantee states: If you are ever not satisfied with our care, or our service to you, we’ll return promptly to take care of that, and return weekly until you are satisfied with your lawn and our service to you.
We recognize that from time to time a service call or respray may be needed on your lawn. We don’t claim to be able to prevent every weed, because we know it’s impossible. What we do promise though, is to provide the highest level of service from the best staff around, and work with you to achieve the best possible results. We have a fabulous staff at LawnAmerica. We hire great people that already share the “We Care More!” attitude. Then once they are here we train them, teach them and show them how to provide the highest level of service. But just like you we are human. We miss a weed from time to time, or don’t get all of the fertilizer out from under the grill on your patio occasionally. All we ask is that you call and let us know. We’ll take care of whatever it is.
At LawnAmerica the culture of “We Care More!” goes beyond just taking care of lawns. We apply it to the community that we live, in many different ways. We provide lawn care services for several areas parks at no charge. We have helped the Tulsa Habitat for Humanity by raising the funds and donating the time to build a house for a deserving family. Earlier this year we put the finishing touches on a baseball field for the Hutcherson YMCA.
This year the “We Care More!” attitude is shining through with our owner, Brad Johnson, as he hikes the entire Appalachian Trail this summer. Brad is one of the hardest working individuals I know and would definitely be justified in taking 5 months off to hike the trail, if for no other reason than he wanted to, but that’s not what Brad is about. He has taken this trip of a lifetime and applied the “We Care More!” attitude and created the AT2010 – Compassionate Journey, with the goal of raising $100,000 this year for some great charities here in Tulsa. This money will benefit The Little Light House, Young Life-Rogers, Tulsa’s Habitat for Humanity, Folds of Honor and the Salvation Army. To date we have raised almost $68,000 thanks in large part to people just like you. If you have already donated; we say Thank You. If you haven’t donated and would like to, or if you would like to make another donation just visit our AT2010 website.
