Archive for the ‘Community’ Category

We Care More!

Wednesday, July 21st, 2010

On the front of our trucks, in our sales materials, on our website and even hanging on the wall of my office is a bright yellow star that reads – We Care More! On the surface “We Care More!” may sound like a catchy slogan, and I do have to admit that the star does look good on the front of trucks, but the reality is that these words are so much more than that.  They represent the true essence of who we are as company and as individuals.

Lawn care is an industry that is far from a perfect science.  There are so many varieties of turf, and weeds, and pests that are all directly effected by many different variables such as weather, soil type, amounts of moisture, and mixtures of sun and shade just to name a few. In fact,  if you were to take all the different types of grasses, and multiple those by all the types of weeds, and pests and then multiple by all the changing weather conditions and then divide by the number of different products that it takes to provide a good looking lawn you would have an algebra problem that would make most of us remember why we didn’t like math in high school.  The point is that when dealing with lawns there is a lot that can go wrong, even when everything is being done right – and we recognize that. That is why we took the “We Care More!” attitude and made it our guarantee.

Our “We Care More!” Guarantee states: If you are ever not satisfied with our care, or our service to you, we’ll return promptly to take care of that, and return weekly until you are satisfied with your lawn and our service to you.

We recognize that from time to time a service call or respray may be needed on your lawn.  We don’t claim to be able to prevent every weed, because we know it’s impossible.  What we do promise though, is to provide the highest level of service from the best staff around, and work with you to achieve the best possible results.  We have a fabulous staff at LawnAmerica.  We hire great people that already share the “We Care More!” attitude.  Then once they are here we train them, teach them and show them how to provide the highest level of service.  But just like you we are human.  We miss a weed from time to time, or don’t get all of the fertilizer out from under the grill on your patio occasionally.  All we ask is that you call and let us know.  We’ll take care of whatever it is.

At LawnAmerica the culture of “We Care More!”  goes beyond just taking care of lawns.  We apply it to the community that we live, in many different ways.  We provide lawn care services for several areas parks at no charge.  We have helped the Tulsa Habitat for Humanity by raising the funds and donating the time to build a house for a deserving family.  Earlier this year we put the finishing touches on a baseball field for the Hutcherson YMCA.

This year the “We Care More!” attitude is shining through with our owner, Brad Johnson, as he hikes the entire Appalachian Trail this summer.  Brad is one of the hardest working individuals I know and would definitely be justified in taking  5 months off to hike the trail, if for no other reason than he wanted to, but that’s not what Brad is about.  He has taken this trip of a lifetime and applied the “We Care More!” attitude and created the AT2010 – Compassionate Journey, with the goal of raising $100,000 this year for some great charities here in Tulsa. This money will benefit The Little Light House, Young Life-Rogers, Tulsa’s Habitat for Humanity, Folds of Honor and the Salvation Army.  To date we have raised almost $68,000 thanks in large part to people just like you.  If you have already donated; we say Thank You.  If you haven’t donated and would like to, or if you would like to make another donation just visit our AT2010 website.

Play Ball…..well, Maybe Later!

Monday, March 22nd, 2010

Last week, the youth group from 1st Baptist Owasso spent one day of their spring break in helping us finish up the LawnAmerica Field at the Hutcherson YMCA in north Tulsa.  We started last spring with an empty lot, filled with old trees, weeds, bushes, and junk.  Through alot of hard work, along with about $35,000 from LawnAmerica and some of our customers and friends, we’re finally to the point of playing baseball on the new field. 

Setting home plate, with help from the 1st Baptist Owasso Youth Group.

The Hutcherson YMCA is a fairly new facility, serving families and kids in north Tulsa.  Now that they have a nice, new youth baseball field to play on, the youth baseball program should really take off.  Many thanks goes out especially to our friends at Oklahoma Landscape & Irrigation for donating and installing the irrigation system, which saved us about $10,000.   Thanks to Tulsa Sod & Mulch and Chandler Materials, who donated gravel and warning track material for some nice, final touches. 

The first official whiffle ball game at LawnAmerica Field.

Practice starts next week for the kids at Hutcherson, so we were able to finish the field just in time.  Look for the official grand opening soon in early April, celebrating the completion of LawnAmerica Field in north Tulsa.

But wait…now that the field is ready, and spring is finally here, wouldn’t you know it.  It’s snowing on the first day of spring!   Gota love Oklahoma weather.  How can it be in the 70’s one day, with 6 inches of snow covering the ground (and our nice new baseball field) the next day!   So we’ve hitched up our snow plows again at LawnAmerica and unpacked the ice melt stored on our high racks at the warehouse

The snow won’t hurt the grass or landscape any.  In fact, after melting, it will provide some needed soil moisture and water in pre-emergent herbicide that was applied this past week.  Snow or cold temperatures have no negative effect on pre-emergent herbicides applied.  In fact, the cooler the soil temperatures are, the longer the Barricade pre-emergent will last in the soil on into the season. 

Back in the day, we played on fields that were nothing fancy. Nor were the uniforms, with blue jeans, PF Flyers, and hats with a big F. I'm in there somewhere with the rest of the dorks. Don't remember if we were any good, but looks like we had fun.

Don’t know about you, but here at LawnAmerica, we’re ready for spring to get here and stay!  The new baseball players at out new YMCA youth baseball field in North Tulsa are ready for spring also, with the opportunity to practice and play on a brand new baseball field.

The Native American Lawn

Monday, March 15th, 2010

My wife and I recently spent a Sunday afternoon driving up to the Tallgrass Prairie Preserve northwest of Tulsa.  The Nature Conservancy purchased 29,000 acres of prairie land several years ago with the goal of recreating a functioning tallgrass prairie ecosystem, preserving the native biodiversity of the prairie.   If you’ve never taken the short drive up through Skiatook and on to Pawhuska, it’s worth the trip.

Buffalo, along with fire, are nature's way of "mowing the grass" on the native prairie.

The Tallgrass Prairie Preserve is what this part of Oklahoma, and on up through the great plains, looked like before the area was settled.  This is how God created this area–with vast expanses of tall grass, wildflowers, birds, and herds of buffalo.  At this time of year, the prairie is a sea of brown, dormant grasses, along with a splattering of buffalo herds roaming the area.  And there are no weeds, as urban home lawns that are not treated are showing right now.  A weed is a plant growing out of place.  In the native prairie, the ”weeds” we are going after in the home lawn, are welcome somewhat, as they do have their place in the native prairie for a time.

This is how your lawn would look if left to itself, after about 200 years of ecological succession.

I’m an ecologist at heart, and by trade.  My degree is in Biology, and remember learning about the native prairie, and things such as ecological succession.  Many folks think that Bermudagrass is native to Oklahoma, but that’s not true.  It was imported from Africa years ago, and has adapted quite well.  Zoysiagrass came from China (as allot of other stuff did also).  There are in fact only four true native grasses that grew in eastern Oklahoma for thousands of years, before the Sooners came, and the growth of cities, agriculture, and the urban environment of today.   

I love the prairie, and the changes it gives us during the seasons.  I love the mountains also, which is obvious, as I’m hiking through the Appalachians from May through September.  The tallgrass prairie is a unique ecosystem, which takes hundreds of years to fully develop, yet can be destroyed in a short period of time.  Things we think of as destructive, such as fire, actually bring life to the prairie, through generation of regrowth of green vegetation.  

While this isn't the prairie, it works for me.

Face it though–we mainly live in cities.  The environment of cities, with turf and landscaping is totally different, which is fine.  While I love the tallgrass prairie, I don’t think our neighbors would like buffalo grazing on our lawn.  The city I’m sure would not like it if we did a controlled burn on our dormant turf!  And yes–I’ve seen some homeowners try that.  One actually burned part of his home also.  I love green, lush turf in lawns along with healthy trees and shrubs.  That’s what works in the urban environment, but it’s not natural!  Left to itself, your lawn and landscape would change through the natural process of succession, and eventually end up as a tallgrass prairie, or possibly an upland forrest. 

That’s what makes our job as turfgrass managers in fact so challenging.  In reality–we’re fighting against mother nature, to produce the ultimate lawn and landscape!  Left alone, your lawn wants to have weeds, which is the first stage of succession.  And we’re trying to stop that, and produce an environment with just one species–bermudagrass, or zoysiagrass, or fescue. 

Now that’s OK.  I’m not down on turf–believe me.  It’s what works best in the city.  It’s my job to produce that nice, thick, green turf.  And, there are tremendous environmental benefits in the urban environment to the turf we are growing, even though it’s not native grass to this area.   We cannot grow native grasses like Big Bluestem, Little Bluestem, Indiangrass, and Swithgrass in your urban neighborhood.  It’s not gonna work.  There is a place for them, and it’s on the native prairie.   I’m all for that–believe me!

Here's to the "not-truly native" American lawn!

So here’s to the guys like us at LawnAmerica, who are trying their very best to produce great-looking and healthy lawns in Tulsa, Owasso, Jenks, Broken Arrow, Bartlesville, Sapulpa, Sand Srpings, Bixby, and many other communities in Northeast Oklahoma.  It’s tough trying to fight the powers of mother nature, trying to produce a tallgrass prairie in your front lawn with the constant introduction of weed species.  They are not weeds to mother nature–they’re plants.  If our weed-control products don’t get them all, give us a break.  We’re trying, but we don’t want to overdo it at the same time. 

We’re also proud of our product–healthy, green lawns which add value to your property and benefits to the urban environment.  And personally, I always will have a nice lawn to enjoy around my home to play on, walk on, and enjoy.  But someday, I also hope to have a tallgrass prairie or an upland forest at the edge of my lawn to walk into and enjoy.  As the song goes–give me a home where the buffalo roam.