At LawnAmerica, our Mission is, “To please our customers so much that they’ll tell others about us.” That’s how we’ve grown to become the largest lawncare company of our type in Oklahoma—by taking good care of our customers.

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We constantly monitor the customer service experience our customers have through the Net Promoter Score. Basically, this is a question that asks a customer to tell us how likely it is that they recommend our service to a friend or neighbor. The results are tabulated and scored as a number, with the higher the number reflecting a better customer service experience and happier customers. Our team members are even paid a bonus if they reach our ambitious goal of a high Net Promoter Score.

Thousands of company’s across the country use the Net Promoter Score to measure customer satisfaction, and even a few lawncare companies that we know of. Our overall company score currently is 79, which may mean nothing to folks who don’t know what Net Promoter is. Any number over 50 is an indication that customers are really happy, and that the company is strong in providing a great service or product overall. A 79 is really good! Nobody in our industry comes close to that to my knowledge. In fact, the largest lawncare company in the country is sitting at 15 the last I heard, and that would get a guy fired at LawnAmerica if his customers had scored him at that low number.  (more…)