Sustainability

August 31st, 2010

If you type “sustainability” into Google’s search engine you will find 35,100,000 results in 0.21 seconds.  Each result listed has its own definition of what sustainability is and what it isn’t.  The words “green” and “sustainable” have been adopted recently by just about every industry and organization in an effort to differentiate themselves from their competition.  Ironically it seems that the original “Green” Industry –consisting of 1000’s of Lawncare professionals – has taken a black eye by the media and activists bent on doing away with the American lawn.

There are those that would lead you to believe that what we do for lawns in the urban environment is bad for the environment.  Applying all those fertilizers and nasty pesticides does harm to the environment, some would claim.   But the truth is when the right products are applied at the correct time, with the proper rates, by trained professionals to urban turf-the benefits far out way any perceived negative effects.

Lawncare professionals such as LawnAmerica share a basic goal: improve the quality of our lives and the quality of our environment.  Turf areas under our professional care are denser and healthier, providing the following benefits to your home environment and our city as a whole.

Cooling

The front lawns of a block of eight average houses have the cooling effect of about 70 tons of air conditioning—enough to cool 16 average homes.  On a hot summer day, grass can be 10-14 degrees cooler than exposed soil and as much as 30 degrees cooler than concrete or asphalt.  Just ask our local college teams, the Cowboys, Sooners, and Hurricanes, which surface they’d like to play on during a hot September Saturday!

Air Quality

A 50’ by 50’ well –maintained grass area will create enough oxygen to meet the needs of a family of four every day.  Acting like a gigantic sponge, lawns absorb all types of airborne pollutants such as dust and carbon dioxide, as well as noise.  Less weeds means less weed pollen, a relief to those with allergies.

Water Quality

Studies show healthy lawns absorb rainfall 4-6 times more effectively than farm fields, being exceeded only by virgin forest.  Lawns return the moisture to the water-table where it can again be used by everyone.  A Penn State University study showed thick lawns slow the velocity of run-off and allows the water to infiltrate 15 times better from a high quality lawn than from a patchy lawn with a lot of weeds.

Soil Quality

A healthy lawn prevents erosion by water or wind and the loss of valuable topsoil—less mud and dust in the house.  If you’ve ever moved into a new home before it was sodded, you’ll know what I mean!

Aesthetics

There can be no argument that a beautiful lawn is immediately pleasing to the eye and relaxing in its appearance.  Lawns help to soften and reduce reflected light—less glare.

Exercise

While some may scorn its needs, others fine lawn maintenance requirements an excellent opportunity to enjoy reasonable exercise and a diversion.  Homes, sports fields, and parks with healthy grass acts as a cushion to reduce shock and potential injury.

Value

Appraisers estimate that a well-landscaped and maintained lawn adds 7% to the value of residential property.  A recent Gallup survey concluded that a 15% increase in selling price can be realized when the home is nicely landscaped.

With all the benefits well maintained turf provides to the environment, you can see why LawnAmerica is proud to be a “Green Company.”

LawnAmerica is also very proud to be a sponsor of the inaugural Henry Bellmon Sustainability Awards Gala.   The event will take place at the historic Mayo Hotel in downtown Tulsa, on Thursday, September 16, 2010 at 6:00pm.

The mission for the Henry Bellmon Sustainability Awards is to raise awareness and reward those people, agencies, organizations, or companies that dedicate themselves to a balanced approach toward quality of life for all, responsible economic growth, and environmental stewardship.   In short the Henry Bellmon Sustainability Awards celebrate those who focus on PEOPLE, PROFIT, & PLANET. For more information please visit their website at www.bellmonawards.com .

We Care More!

July 21st, 2010

On the front of our trucks, in our sales materials, on our website and even hanging on the wall of my office is a bright yellow star that reads – We Care More! On the surface “We Care More!” may sound like a catchy slogan, and I do have to admit that the star does look good on the front of trucks, but the reality is that these words are so much more than that.  They represent the true essence of who we are as company and as individuals.

Lawn care is an industry that is far from a perfect science.  There are so many varieties of turf, and weeds, and pests that are all directly effected by many different variables such as weather, soil type, amounts of moisture, and mixtures of sun and shade just to name a few. In fact,  if you were to take all the different types of grasses, and multiple those by all the types of weeds, and pests and then multiple by all the changing weather conditions and then divide by the number of different products that it takes to provide a good looking lawn you would have an algebra problem that would make most of us remember why we didn’t like math in high school.  The point is that when dealing with lawns there is a lot that can go wrong, even when everything is being done right – and we recognize that. That is why we took the “We Care More!” attitude and made it our guarantee.

Our “We Care More!” Guarantee states: If you are ever not satisfied with our care, or our service to you, we’ll return promptly to take care of that, and return weekly until you are satisfied with your lawn and our service to you.

We recognize that from time to time a service call or respray may be needed on your lawn.  We don’t claim to be able to prevent every weed, because we know it’s impossible.  What we do promise though, is to provide the highest level of service from the best staff around, and work with you to achieve the best possible results.  We have a fabulous staff at LawnAmerica.  We hire great people that already share the “We Care More!” attitude.  Then once they are here we train them, teach them and show them how to provide the highest level of service.  But just like you we are human.  We miss a weed from time to time, or don’t get all of the fertilizer out from under the grill on your patio occasionally.  All we ask is that you call and let us know.  We’ll take care of whatever it is.

At LawnAmerica the culture of “We Care More!”  goes beyond just taking care of lawns.  We apply it to the community that we live, in many different ways.  We provide lawn care services for several areas parks at no charge.  We have helped the Tulsa Habitat for Humanity by raising the funds and donating the time to build a house for a deserving family.  Earlier this year we put the finishing touches on a baseball field for the Hutcherson YMCA.

This year the “We Care More!” attitude is shining through with our owner, Brad Johnson, as he hikes the entire Appalachian Trail this summer.  Brad is one of the hardest working individuals I know and would definitely be justified in taking  5 months off to hike the trail, if for no other reason than he wanted to, but that’s not what Brad is about.  He has taken this trip of a lifetime and applied the “We Care More!” attitude and created the AT2010 – Compassionate Journey, with the goal of raising $100,000 this year for some great charities here in Tulsa. This money will benefit The Little Light House, Young Life-Rogers, Tulsa’s Habitat for Humanity, Folds of Honor and the Salvation Army.  To date we have raised almost $68,000 thanks in large part to people just like you.  If you have already donated; we say Thank You.  If you haven’t donated and would like to, or if you would like to make another donation just visit our AT2010 website.

Wait a minute…

July 12th, 2010

Will Rogers once said “If you don’t like the weather in Oklahoma, wait a minute and it’ll change.”  That has definitely been the case lately.  We have bounced from flooding rains to very hot and dry conditions, back to flooding rains all in the course of 30 days. Today as I write this blog we have more rain coming down, but also have a forecast that includes an excessive heat warning for the next couple days!

While all the back and forth weather can make it hard to spend time at the lake or plan that backyard bar-b-que with the neighbors, it can also have a negative impact on your lawn and landscape.

One common problem that creeps up this time of year is Brown Patch in Fescue lawns.  Brown Patch is caused by the fungus Rhizoctonia solani. Brown Patch is more prevalent when temperatures are above 85, when humidity is high and when soil is moist for extended periods of time.  It can be spread by wind, animals, foot traffic, mowers or just about anything that is exposed to the fungus.  Left untreated it will cause an otherwise healthy stand of Fescue to deteriorate quickly, leaving your lawn bare and unsightly.  The good news is that it can be controlled with applications of a fungicide.  LawnAmerica offers both preventative and curative applications.  A fungicide application will generally offer 3-4 weeks of control under normal conditions.  If conditions stay excessively warm and moist, repeat applications may be needed sooner.  Give us a call or email if you suspect that your lawn is suffering from Brown Patch.

Bermuda grass can also be affected by extended periods of rain.  In most cases Bermuda grass lawns tend to lose some of their green color.  This usually isn’t because of a lack of fertilizer, but can be attributed to mowing practices. We all know the drill, it keeps raining, and the grass keeps getting taller and taller.  So what do you do? You cut it as short as you can, not knowing when the next opportunity to mow will come.  In some cases more than half the height of the grass is removed.  As a general rule of thumb, when mowing you should remove no more than 1/3 of the height of the grass in a single mowing.  Anytime more than 1/3 of the grass is removed, the turf can become stressed and have a pale green or even brown appearance.  The good news is that as the grass begins to grow again the color will return.

There is an alternative to scalping your lawn in between storms, it is a product called Primo Maxx. Primo Maxx is a turf grass regulator that actually slows down how fast your lawn grows.  It is applied as blanket spray to the entire lawn and can reduce the amount you have to mow by more than half.  Primo Maxx temporarily alters the way grass grows, causing it to spread laterally, rather than getting taller.  It not only reduces the frequency that you have to mow but also leaves Bermuda grass lawns looking thicker and healthier. And when you do have to mow there is less of the grass plant that has to be removed, therefore the lawn retains a better color.  If you haven’t tried Primo Maxx for yourself, you should.  Once you do, you will fall in love with it.

Primo Maxx can be applied as early as May. Some people opt for one application each season to help keep their lawn from getting too tall while on vacation.  Others take full advantage of Primo Maxx by having it applied every 6 weeks through the course of the summer months.

Last but not least, excessive rain can cause pre-emergents to break down prematurely opening up your lawn to spotty crabgrass.  LawnAmerica uses the pre-emergent Barricade, because it has the overall best performance for preventing weeds and lasting the longest.  We apply Barricade at a rate to offer 6 to 8 months of control, but as with all pre-emergents on the market, the length of control is dependent on heat and moisture.  If you are experiencing some breakthrough of crabgrass, or any other weeds for that matter, go ahead and give us a call or email.  We are more than happy to come back between regular applications to spot treat your lawn.  Remember for our full service customers (5,6, 0r 7 step) service calls are no charge.

If you have noticed any of the issues we mentioned, or have something else going in your lawn that you need diagnosed, just let us know.  We love helping you Make Your Neighborhood More Beautiful! You can go here to sign up for the optional Primo service.

AT2010 Update

I just wanted to take a minute and update everyone on our AT2010 – Compassionate Journey.  Brad has been hiking the Appalachian Trail since May 28th.  He is currently around Catawba Mountain – Just outside of Roanoke, Virginia.  He has met a lot of interesting people and got some great pictures, but beyond that we have raised over $67,730 of $100,000 goal.  This money is being raised for great organizations like The Little Light House, Folds of Honor, Young Life-Rogers, Habitat for Humanity, and The Salvation Army.  If you would like to donate to one of these great organizations or would like to keep up Brad’s progress – go to www.at2010tulsa.com.